Generator is a leading creative digital sector specialist development agency in the North of England. It has been supporting business growth and talent development for over 25 years – originally with a focus on the music sector – offering a series of services for entrepreneurs.
In 2015 Generator brought together the strongest elements of existing support into a 12-month programme – “Generator Digital Scale-up” – specifically for scaling businesses showing promise of growth but little understanding of how to remove barriers and make further progress.
Generator begins the programme with a full diagnostic to identify the scaling business’ objectives and needs. A scaleup ‘relationship director’ then works with the business over the year; businesses meet regularly with mentors to set objectives and review progress. Scaleup are given guidance on strategy, processes and resourcing, while leadership needs are at the heart of the programme’s coaching programme.
A key element of the programme is the access to interim directors who can help the scaling business in areas of need such as finance, sales and marketing as they grow and evolve their operating models. The interim directors are chosen for their broad experience and the ability to share it effectively. Scaleups are supported to improve their financial management, to access the finance they need to sustain further growth and to increase their revenue. Finance directors works alongside the business to prepare for investment that will lead to further growth. In addition, Generator works closely with the Department for International Trade in the North to identify opportunities for businesses overseas.
An important part of the approach is to bring businesses on the programme together as a cohort of ten, to encourage peer-to-peer discussion and also to attend a range of masterclasses on subjects ranging from leadership to access to finance. Participants are also offered membership of the Generator-run Digital Union, a major network of creative digital and tech businesses in the North East of England which provides opportunities for networking collaboration as well as assistance with PR, sector campaigns and tender alerts.
Generator has worked with a number of businesses that have scaled between 200% and 300% within two years of coming to them.
If you know any national or local scaleup programmes that you want to recommend as a potential case study for the Institute to consider please do get in touch: firstname.lastname@example.org