Google Digital Garage
The Digital Garage is a Google initiative, focused on teaching digital skills and supporting entrepreneurs and ambitious growth firms. It is working to improve the digital capability of UK businesses and individuals with free skills training and coaching. Guidance provided ranges from how to use online tools and social media to maps and data analytics.
More than 300,000 people have been trained through the Google programme. This is delivered via:
- High Street Digital Garage training shops open for up to one year in major city centres – hubs are currently open in Edinburgh and Manchester;
- Bus tours visiting towns and villages across the country, delivering day-long face-to-face training;
- Pop-ups and bespoke tours such as the Digital Garage Coastal Tour which helped hospitality and tourism businesses in 15 seaside towns use online tools to grow their businesses and the Market Town Digital Garage Tour which visited 12 towns;
- Online training offering users the choice to train in topics of interest or complete the whole online course for a certification from Google and IAB Europe.
Independent research has shown that as a result of the programme 88% of participants made changes to the way they run their businesses online; almost half (49%) had seen an increase in website visitor numbers and a third (32%) had experienced an increase in customer numbers.
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