Google Digital Garage
The Digital Garage is a Google initiative, focused on teaching digital skills and supporting entrepreneurs and ambitious growth firms. The initiative offers a multi-million pound programme aimed at providing digital skills training to 200,000 SMEs both online and in person at pop-up training venues across the UK. Digital Garage is focused on equipping businesses with the knowledge they need to turbocharge growth, make the most of the web, gain new customers, and grow their business or career.
Fewer than 30 percent of SMEs in the UK have an effective online presence, so Google aims to nurture digital expertise among the other 70 percent to help them reach new customers, manage marketing expenses and use data-driven consumer insights to help their business grow. Building on this, Tinder Foundation and Google are now partnering to ensure that Google Digital Garage resources are reaching businesses with the lowest digital skills, deep in local communities. From July 2016 to March 2017, the partnership with Google aims to help 10,000 businesses through 100 community organisations to improve their digital skills – primarily sole traders and owners/employees of microbusinesses with 0-9 employees.
This programme is associated with Recommendation 8 of the Scale-Up Report.