Google Digital Garage
The Digital Garage is a Google initiative, focused on teaching digital skills and supporting entrepreneurs and ambitious growth firms. The initiative offers a multi-million pound programme aimed at providing digital skills training to 200,000 SMEs both online and in person at pop-up training venues across the UK. Digital Garage is focused on equipping businesses with the knowledge they need to turbocharge growth, make the most of the web, gain new customers, and grow their business or career.
Google Digital Garage provides UK businesses with free skills training and assistance to improve their digital capability, giving advice on how to use online tools from social media to maps and data analytics.
Google works nationally and locally with organisations including the Chambers of Commerce, LEPs and Job Centres. National partners include the Department of Culture, Media and Sport, Lloyds Banking Group and The Good Things Foundation. Local partners include regional government as well as public, private and third sector business and community support groups and networks.
In 2017, 2,000 people per week received training, both online and in person at pop-up venues across the UK. This is five times more people receiving training than in 2015. More than 200 locations have been covered, with major hubs in Leeds, Manchester, Sheffield, Birmingham, Cardiff, Glasgow and Newcastle.
Independent research has shown that 88% of participants made changes to the way they run their businesses online, 49% had seen an increase in website visitor numbers, and 32% had seen an increase in customer numbers.
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