“Blitzscaling” – the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale – is described in the interview with Reid Hoffman in HBR
“There are three kinds of scale,” he observes. “People naturally focus on two of them: growing your revenues and growing your customer base. And of course, if you don’t get those right, then nothing else matters. But very few businesses can succeed on those fronts without also scaling the organisation. An organisation’s size and its ability to execute determine whether it can capture customers and revenue.”
There are many striking insights from this interview about the organisational challenges that come with scaling at exceptional speed. Do read it.
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