Scaleup programmes
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Google Digital Garage [2022]
Talent and Skills
Impact for scaleups
700,000+
Trained since 2015
20
Webinars provided each week
40+
Hours of learning through online courses
10,000
Hours of free 1:1 support or mentoring on offer
£25m
Worth of advertising credits
Key sectors
Google Digital Garage was first set up in 2015, to provide free digital skills training for individuals as well as small and scaling businesses. Participants are helped to use online tools and social media as well as maps and data analytics.
More than 700,000 people have been trained since 2015 to support the growth of their business or expand their career. The programme offers online courses; in-person and virtual webinars and skills certifications; while through its partnership with Digital Boost it connects small businesses and charities with Digital Garage coaches and Google employees who are offering 10,000 hours of free 1:1 support and mentoring.
Following the success of virtual webinars during the coronavirus lockdown Google is now offering in-person and virtual sessions and has expanded the series of courses available, including a series of training in tools and resources for remote working. It delivers around 20 webinars and trains more than 500 people each week. In total over 20,000 individuals have received training delivered virtually.
In 2022, the Skills To Go campaign was launched, created by Redwood BBDO, to encourage people to to learn valuable new digital skills that could allow them to grow their business; expand their career or earn additional income at different times of the day. Initially, 400 assets were delivered throughout the campaign, which ranged from DOOH, Video On Demand, Spotify, social, display, and national print. This led to a website relaunch, with content now categorized by time, directing people to full-length courses and live training — connecting the campaign to Google’s full training courses.
